Hypermedia, workshop on configuration and communication of the architectural project, is an interdepartmental research group of The Polytechnic University of Madrid, located at ETSAM.

COCA 2017. Mediations. (2017)

COMMUNICATION IN CONGRESS: (Communication in conference)

Title: COCA 2017. MEDIATIONS.

  • Author/ (author/s): Alejandro Sánchez Zaragoza, Andrés Vicente Román Guerrero, Angelique Trachana, Begoña Torres Méndez, Carol Pierina Linares, Cristian Guano, David Jiménez Iniesta, Despoina Valiadi, Gonzalo Barahona Escudero, Gonzalo Pardo Díaz, Ioana Georgiana Serbanoiu, Jaime San Simón Hernández, Jesús Pedraz, Kiara M. Firpi Carrión, María José Vela Villacís, Marjorie Priscila Casadora
  • Conference's title: I International Congress in Architectural Communication. UPM Own Research Program for the International Scientific Events Organization, 2017.
  • Place: ETSAM, Madrid.
  • Summary: Architecture has ceased to be exclusively a product of design and construction to become a vehicle of social construction. Communication and mediation are key keys in this process. The role of architects is more about interdisciplinary teamwork than personal authorship.
    The first International Congress in Architectural Communication (COCA•17), held from 17 to 19 May, is organized in the field of the Master's Degree in Architectural Communication (MACA) of the Escuela Técnica Superior de Arquitectura de Madrid (ETSAM) of the Polytechnic University of Madrid (UPM), by the Hypermedia Educational Research and Innovation Group and the Department of Architectural Graphic Ideation (IGA) in collaboration with the Scuola di Dottorato in Architettura e Design of the Universitat degli Studi di Genova (ADD).

    COCA seeks to create common spaces between multiple disciplines and social agents. In order to investigate the function of mediation and communication in architecture, the activities of COCA.17 Measures focus on the formation of a knowledge exchange network between participants, selected projects and guests.

    The research lines of the Congress are organized around five types of MediaActions: Instrumental, Pedagogical, Urban, Informative and Others. 

    COCA.17 MediAcciones has the presence of almost twenty guests who reflect on these topics from architecture, criticism, writing, philosophy, curatorship… The tables include Ter, MAIO, Estrella de Diego, Remedios Zafra, Javier Echevería, David Bestué, After Belonging, among others. During the three days there are various Workshops and numerous Actions in the urban space. 

  • Abstract: Architecture has ceased to be exclusively a product of design and construction to become a vehicle for social construction. Communication and mediation are key keys in this process. The role of architects has more to do with interdisciplinary teamwork than with personal authorship. The first International Congress in Architectural Communication (COCA • 17), which takes place from May 17 to 19, is organized in the field of the Master's Degree in Architectural Communication (MACA) of the School of Architecture of Madrid (ETSAM) of the Polytech University of Madrid (UPM), the Hypermedia Educational Research and Innovation Group and the Department of Architectural Graphic Ideation (IGA) in collaboration with the Scuola di Dottorato in Architettura e Design of the Universitatdeg Studi di Genova (ADD). COCA seeks to create common spaces among multiple disciplines and social agents. In order to investigate the role of mediation and communication in architecture, the activities of COCA.17 MediActions focus on the formation of a knowledge exchange network among the participants, selected projects and guests. The lines of research of the Congress are organized around five types of MediaActions: Instrumental, Pedagogical, Urban, Divulgative and Other.

    COCA.17 MediActions is attended by almost twenty guests who reflect on these topics from architecture, criticism, writing, philosophy, curating … Ter, MAIO, Diego Star, Remedios Zafra, participate in the tables Javier Echevería, David Bestué, After Belonging, among others. During the three days various Workshops and numerous Actions take place in the urban space.

  • Link: https://drive.google.com/drive/folders/1woz8MtdBoTXCmFtBwDxhwNoZMc51ozSC

https://www.youtube.com/watch?v=BElNQA4-TBA

https://www.youtube.com/watch?v=I-gLKfh–ko

https://www.youtube.com/watch?v=fW09f7F1hCs

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