Hypermedia, taller de configuración y comunicación del proyecto arquitectónico, es un grupo de investigación interdepartamental de la Universidad Politécnica de Madrid, con sede en la ETSAM.

The imaginary in the genesis of the architectural project: The construction of reality through myth, utopia and cyberculture. (2014)

TESIS: (Thesis)
Title: The imaginary in the genesis of the architectural project: The construction of reality through myth, utopia and cyberculture.
  • Author(s): Magdalini Grigoriadou
  • Director(s): Atxu Amann Alcocer and Fco. Javier Segui De la Riva.
  • Summary: The term imaginary, names the beginning and theme of an investigation of the architectural world, necessary to understand the conditions around an intimate project process, loaded with ideological and symbolic significances. In different interpretations, the collective and personal unconscious, scientific or social, appears at the origin of each human thought and behavior, constituting a closed and chaotic universe, where all ideas are in constant tension and contradiction . For this reason there are logical and coherent notions and constructs that structure the framework of plausibility and therefore the regime of reality, through truth and verification. For the architectural project these configurations are expressed in the situation of space, time and body, as basic elements of hierarchy of habitability and human cohabitability. This thesis aims to narrow and define a scope of credible processes installed within the imaginary through the intangible heritage of mythical or utopian thought, where not only envelopes of thought, iconography or societies are created, but of where rigid and exclusionary models are also derived, from theories based on heteronormaty and segregation according to sex, gender, class and capacity within functional diversity. The experience of architectural space has traditionally been described by words and images: the logos and the symbol have been the great interleaders between the subjects and the inhabiting. Everyday and urban areas have been governed by universally applied models and absolute norms and the architectural world has been stagnant in dual polarity, between the public and the private, inside and outside, movement and rest, man and woman. If space-time, the body and its interpretations are the basis for the absolutist, universalist and perfectionist models that have mastered Western thought and elaborated the notion of the «normal» in its entirety, subtracting complexity and diversity, in the it was hypermodern no longer makes sense to speak in terms that do not contemplate the overlap and contradiction of chaotic multiplicity in equality and in instable balance. Reality has been reinvented through intermediate situations, the places inbetween in the spaces, times, identities and budgeted notions, where the established order has been misrepresented, affecting the imaginary. Everyday life has surpassed architecture and time has wiped out space. Connectivity, networks and free access to information – wherever there are – make up the framework that has allowed subaltern subjects to emerge and begin to consolidate in theoretical and practical discourse. New references are appearing in hyper-space/increased time, violating all those laws and interpretations imposed to control habits, behaviors and people. The house, the city and the metropolis, emptying their contents, have ceased to fulfill moral and symbolic functions. Non-places, non-space, no-time (Amann, 2011) are the radically phenomenal conditions that replace the reality of the lived and directly activate the senses; are places that excite the body as thermotops (Sloterdijk, 2002), which drive the growth of the economy and largely multinormative. Undoubtedly, here and now a new way of using word, image and technology is required, within an ephemeral and eternal temporality simultaneously.
  • Abstract: The term imaginary marks the beginning and the main topic of this research into the architectural world, presented as the necessary condition to understand the design process in its intimate layers, loaded with intoabamatic and meanings. Through different interpretations, the unconscious, personal and collective, scientific or social, is found in the origin of every human thought and behavior, constituting a closed universe, where all ideas are in constant tension and contradiction. This is why there are logical and notion coherents or discursive constructions which organize the context of verisimilitude and therefore the regime of reality through truth and its verification. For the architectural project, these specific configurations are associated with space, time and body as basic elements of management and hierarchization of human habitability and co-habitability. This thesis aims to demarcate and define a field of verisimilar processes installed in the imaginary, through the intangible heritage of utopia or mythical thinking, where not only enclosures of thought, iconography or utopian ideals are created, but from rigid and exclusive models are derived as well, from theories based on heteronormativity and segregation by sex, gender, class and functional diversity. The experience of the architectural space has been described traditionally through words and images: the language and the symbol have been intermediating between the user and his habitat. Everyday life and urban interactions have been governed by absolute, universally applied, models or standards, therefore the architectural world has been stalled in a constant dual polarity between the public and the private, the inside and the outside, the movement and the repose, the man and the woman. Certainly, if the space-time notion, along with thetheorization of the body, are the basis for absolutist, universalist and perfectionist models that have dominated western thought and developed the concept of «normal» in its totality, deducting all complexity and diversity, in the hypermodern era it makes no longer sense to speak in terms that ignore the overlap and contradiction of the chaotic multiplicity that characterises equality and unstable balance. Reality has been reinvented through intermediate situations, the in-between spaces, time, identities, or other presupposed notions. The order of truth has been distorted, affecting and transforming the contemporary imaginary. Everyday practices have surpassed the architectural design and time has annihilated space. Connectivity, networks, free access to information -wherever it exists-, compose the framework that has allowed subaltern subjectivity to emerge and begin to consolidate into main theoretical and practical discourses. New models are appearing in the augmented hyper-space/ time, transgressing any rule and interpretation imposed to control habits, behaviors and people. The house, the city and the metropolis are empty of content; they no longer fulfil moral and symbolic symbolic functions. The non-places, non-space, non-time (Amann, 2011) are radically phenomenal conditions that replace the reality of the lived experience and activate the senses as places that excite the body, thermotopos (Sloterdijk, 2002), which boost economic growth and to a considerable extent the multinormativity. Undoubtedly, what is required here and now is a new way of employing the word, the image and the technology within an ephemeral yet eternal temporality.
  • Link: http://oa.upm.es/30927/

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