Hypermedia, taller de configuración y comunicación del proyecto arquitectónico, es un grupo de investigación interdepartamental de la Universidad Politécnica de Madrid, con sede en la ETSAM.

Fundamentality as the greatest radicalism. The strategy of 'generic'. (2016)

ARTICLE: (Article)

Title: Fundamentality as the greatest radicalism. The 'generic' strategy.

  • Author/author: Javier Francisco Raposo Grau, Belen Butrageño Fiaz-Guerra and Maria Asunción Salgado de la Rosa.
  • Magazine (magazine): RITA-INDEXED REVIEW OF ACADEMIC TEXTS.
  • Pages: 490. 
  • ISSN: 2340-9711.
  • Summary: Rem Koolhaas is a controversial figure, whose manifestations always have a certain ability to anticipate what will be on the table in the later architectural discourse. This gift of opportunity allows you, in a sense, to identify the topics to be studied retrospectively, or generate a conceptual, projective and even graphic flow, that lasts much longer than your own interest in the specific subject. In many cases, their conceptual drafts can be seen as disconnected or discontinuous, even contradictory. However, we understand that it is handled much better in "controversy" than in mere "contradiction". Throughout this text, we try to think about his latest conceptual and communicative proposals and determine what continuities structure the global discourse, providing it with a much more meaningful coherence than could be determined. The different conceptual phases present a series of conductive wires that form a compact and yet multifaceted whole.
  • Keywords: Koolhaas, architectural discipline, preservation, simplicity, icon, fundamental, generic, patent, performance.
  • Abstract: Rem Koolhaas is a controversial figure, whose manifestations have always a certain ability to anticipate what will be on the table in the architectural discourse subsequent. This gift of opportunity allows him, in a sense, to identify the topics that are going to be studied retrospectively recurrent, or to generate a conceptual flow, projective and even graphic, that lasts much more than his own interest in the specific matter. In many cases, his conceptual drafts can be seen as disconnected or discontinuous, even. Nevertheless, we understand that he's manages much better in 'controversy' than in mere 'contradiction'. Across this text we try to think about his last conceptual and communicative proposals and to determine which are the continuities that structure the global speech, providing it of a much more significant coherence thanit could be determined. The different conceptual phases present a series of conductive threads that form a compact whole and yet, multifaceted.
  • Keywords: Koolhaas, architectural discipline, preservation, simplicity, icon, fundamental, generic, patent, performance.
  • Link: https://www.researchgate.net/publication/319179798_Fundamentality_as_the_greatest_radicalism_The_strategy_of_'generic'

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