Hypermedia, workshop on configuration and communication of the architectural project, is an interdepartmental research group of The Polytechnic University of Madrid, located at ETSAM.

Introduction to the procedural project. (2015)

BOOK: (Book)
Title: Introduction to the procedural project. (2015)
  • Author(s): Eduardo Roig Segovia y Nieves Mestre Martínez.
  • Publisher: EED ESNE Editorial.
  • ISBN: 978-84-942154-0-7.
  • Summary: John Culkin, Marshall McLuhan's partner at Fordham University, said in 1967, "we build our tools and then they build us." This inference leads to the definition of a reversible link between digital technological drift and the methodology of the creative project. Thus, the individual creation that interpreted exclusively the project hypothesis in the last century is being replaced today by more advanced communication structures, related to plural or collaborative project methodologies. The contemporary designer incorporates feedback or feedback into his trade as an interactive methodological strategy, allowing the evolution of Christopher Alexander's pattern project into the project that defines a communication strategy: the procedural project.
  • Abstract: John Culkin, a fellow of Marshall McLuhan at Fordham University, said in 1967: "We build our tools and then they build us." This inference involves the definition of a reversible link between digital technological drift and the methodology of the creative project. Thus, the individual creation that interpreted the project hypothesis exclusively in the last century is being replaced today by more advanced communication structures, related to plural or collaborative project methodologies. The contemporary designer incorporates feedback or feedback into his trade as an interactive methodological strategy, allowing Christopher Alexander's pattern project to evolve towards the project that defines a communication strategy: the procedural project.

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