Hypermedia, workshop on configuration and communication of the architectural project, is an interdepartmental research group of The Polytechnic University of Madrid, located at ETSAM.

The architecture of the immaterial in Rem Koolhaas. (2016)

ARTICLE: (Article)

Title: The architecture of the immaterial in Rem Koolhaas.

  • Author/author:Javier Raposo Grau, Belen María Butrageño Diaz-Guerra and María Asunción Salgado de la Rosa. 
  • Revista (magazine): ZARCH, Journal of interdisciplinary studies in Architecture and Urbanism.
  • Pages: 166-179. 
  • ISSN: 2341-0531.
  • Summary: The figure of Rem Koolhaas has been highly studied and documented, as well as its architectural production and theoretical construct. In the opinion of many authors, he may be the most influential living architect today. This article aims to reflect on the true essence of its contribution to the history of architecture and highlight the transcendental importance that in its case the “unbuilt”. In fact, on many occasions it has been his theoretical proposals, the non-awarded (and therefore not materialized) contests or his publications, which have been decisive and influential about the current architectural status quo. Koolhaas is a polyhedral character, his image in the mirror returns multiple reflections: the media Rem, the intellectual, the conceptualizer, the cons- tructor, the analyst, the journalist, the film director, the strategist, the icon… In this case, we will focus on its most transcendent side from our perspective: the REM COMMUNITOR. One of his most interesting findings was the need to create an OMA “alter ego”, which would allow him to conduct purely speculative research and experimentation, the objective of which was not determined a priori or focused on the necessary materialization project. It is through AMO that Koolhaas has been able to make his true self more useful.
  • Keywords: Architecture, Expression, Communication, Construct, Idea, Intangible.
  • Abstract: The figure of Rem Koolhaas has been highly studied and documented, as well as its architectural production and its theoretical construct. In the opinion of many authors, he might be the most influential living architect at present. This article aims to reflect on the true essence of his contribution to the history of architecture and to highlight the crucial importance that in his case has the “un-built”. In fact, on many occasions his theoretical proposals, his un-winning competitions (and therefore un-built) and his publications, have proved to be decisive and influential on the existing architectural “status quo”. Koolhaas is a multi-faceted character, whose image in the mirror returns multiple reflections: The celebrity-Rem, the intellectual, the “conceptualizer”, the constructor, the analyst, the journalist, the film director, the strategist, the icon… In this case, we will focus on your most important facet from our perspective: The communicator-Rem. One of his most interesting findings was the need to create a “alter ego” of OAM, which would enable him to carry out purely speculative research and experiments, whose objective was not determined a priori or focused on necessary materialization of the project. It is through AMO how Koolhaas has been able to make visible his true self.
  • Keywords: Architecture, expression, communication, construct, Idea, immaterial.
  • Link: http://oa.upm.es/44572/

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