Hypermedia, workshop on configuration and communication of the architectural project, is an interdepartmental research group of The Polytechnic University of Madrid, located at ETSAM.

Reinvent or die. (2013)

ARTICLE: (Article)

Title: Reinvent yourself or die. (2013)

  • Author(s): Atxu Amann Alcocer and Gonzalo Pardo Díaz.
  • Magazine (magazine): Ega. Journal of Architectural Graphic Expression.
  • Pages: 256-262.
  • DOI: 10.4995/ega.2013.1539.
  • Summary: Architecture is any construction that deserves to be recorded in a text/image to preserve its memory. Architectural implies a logical-ontological system created with all the conceivable concepts that can frame the whole of existence. Projecting requires placing yourself in an expanded present to play with alternative configurations through strategies to create places that articulate theoretical positions. Expressing means processing using a strategic skill that organizes and displays information; and every strategy is pure tactic. From above everyone is a voyeur who observes the objects that once surrounded him, like God. Below, where visibility disappears, a world for pedestrians whose body is guided by a text they write without being able to read it.From outside, away from contact, observing the nest and drawing the boundaries.

    Inside, in the carnal knowledge that transforms the object into the material that surrounds us stripped of ourselves. Writing/Drawing is listening loudly. Text/drawing is not the shape but the way you view it.

  • Keywords: Being, projecting, drawing, dying.
  • Abstract: Abstract Architecture is any construction that deserves to be recorded in a text / picture to preserve its memory. Architectonic involves a logical- ontological system made with all the conceivable concepts that can frame the whole existence. To Project requires to get placed in an expanded present to play with configurative alternatives through strategies in order to create places that articulate theoretical positions.To Express means to process using a strategic ability that organizes and displays information; and each strategy is pure tactics.

    From Above everyone is a voyeur who reads the objects that eleven enveloped him, like God. Down, where visibility disappears, a World for walkers body whose whose is led by a text they write without being able to read it. From Outside, far from contact, watching the nest and drawing the limits. Inside, in the carnal knowledge that changes the object into material that surrounds us stripped of ourselves. To Write/ To Draw is to listen with force. The text/drawing is not the shape but the way you see it.

  • Key words: To be, to project, to draw, to die
  • Link: http://oa.upm.es/29492/

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